Food Distro
#Mobile app, #Agile Sprint, #MVP FlowDURATION
10weeks
CLIENT
Tech Fleet
TEAM
Design | Research | Product Strategy Team
MY ROLE
Component library, user testing, high-fi prototype, MVP flow
Food Distro is a client project aiming to empower the community to reduce food waste through an efficient platform for exchanging surplus food. Within a 10-week sprint, our team (Design) worked with cross-functional teams to research and ideate the MVP flow of a local food-sharing app.
Background
The enormous scale of Food Waste
25%
Food waste occupies almost 25% of landfill space nationwide.
400 Billion
Over 400 Billion worth of food is wasted each year in the States
1/3
More thank 1/3 of the waste occurs in homes
35%
35 percent of the 229 million tons of food available go unsold or uneaten
Initial Goal
Who cares about food waste and who is affected?
Initial Goal
Design an app that connects users with surplus food to those in need, addressing safety concerns and barriers such as low income, ultimately reducing food waste and food insecurity in America.
If you want to give away…
If you want to take away…
Barriers preventing food waste —
Research Insights
Users xxxxxx
Identifying targeted users —
Importance of food waste —
Barriers preventing food waste —
With the increase of age, the ratio of people who had prior experience using food and item-sharing platform is decreasing
It is more likely for users between 18-50years old to use such platforms compared to users from other age groups
With the increase of age, the ratio of people who had prior experience using food and item-sharing platform is decreasing
It is more likely for users between 18-50years old to use such platforms compared to users from other age groups
Lack of convenient options for reducing food waste
4
Competitive Analysis
138
Survey result
7
User Interview
Target Users
Between supply & demand…
Identifying targeted users —
Importance of food waste —
Barriers preventing food waste —
With the increase of age, the ratio of people who had prior experience using food and item-sharing platform is decreasing
It is more likely for users between 18-50years old to use such platforms compared to users from other age groups
With the increase of age, the ratio of people who had prior experience using food and item-sharing platform is decreasing
It is more likely for users between 18-50years old to use such platforms compared to users from other age groups
Lack of convenient options for reducing food waste